Zen
ZONE
A POSTNATAL WELLNESS APP
ios
ios
android
android
Getting Started
Getting Started
Zen
Zen
ZONE
ZONE
Baby steps tp self - care
Baby steps tp self - care
/Splash screen
/Splash screen
/Splash screen
Zen Zone
Zen Zone
Your digital sanctuary for postnatal recovery, mindful fitness, and community support.
Your digital sanctuary for postnatal recovery, mindful fitness, and community support.
Objective
Objective
Objective
To understand the barriers preventing Indian women from resuming exercise postpartum and to identify opportunities for Zen Zone to support and motivate them effectively.
To understand the barriers preventing Indian women from resuming exercise postpartum and to identify opportunities for Zen Zone to support and motivate them effectively.
Research goal
Research goal
Research goal
To understand why women in India struggle to return to physical movement or exercise after childbirth, and how a digital wellness solution like Zen Zone can bridge that gap with tailored, supportive features.
To understand why women in India struggle to return to physical movement or exercise after childbirth, and how a digital wellness solution like Zen Zone can bridge that gap with tailored, supportive features.
User research/ Secondary research resources
User research/ Secondary research resources
User research
/ Secondary research resources
Google Analytics and health surveys (NFHS, WHO maternal wellness reports) show less than 30% of Indian women resume exercise within the first 3–6 months postpartum.
Google Analytics and health surveys (NFHS, WHO maternal wellness reports) show less than 30% of Indian women resume exercise within the first 3–6 months postpartum.
Online forums (BabyCenter India, Momspresso) highlight repeated themes of fear, time pressure, and guilt.
Online forums (BabyCenter India, Momspresso) highlight repeated themes of fear, time pressure, and guilt.
Key findings
Key findings
Key findings
Low engagement in postnatal exercises
Low engagement in postnatal exercises
72%
72%
were aware of postnatal exercises
were aware of postnatal exercises
9%
9%
practiced them
practiced them
Primary barriers identified
Primary barriers identified
Lack of awareness
Lack of awareness
Time constraints
Time constraints
Cultural practices
Cultural practices
Physical discomfort
Physical discomfort
Digital fitness trends in India
Digital fitness trends in India
Surge in fitness apps between Q1 and Q2 of 2024
Surge in fitness apps between Q1 and Q2 of 2024
User personas
User personas
User personas
Aisha Khan,
27
Hyderabad
6 weeks postpartum
Aisha Khan,
27
Hyderabad
6 weeks postpartum
Aisha Khan,
27
Hyderabad
6 weeks postpartum
Motivation
Motivation
Regain confidence and energy
Manage anxiety and postpartum mood swings
Connect with other moms for encouragement and shared experiences
Regain confidence and energy
Manage anxiety and postpartum mood swings
Connect with other moms for encouragement and shared experiences
Pain points
Pain points
Cultural hesitation around early physical activity after childbirth
Feels isolated while managing baby care and household duties
Unsure where to start or how to stay consistent
Cultural hesitation around early physical activity after childbirth
Feels isolated while managing baby care and household duties
Unsure where to start or how to stay consistent
Expectations
Expectations
Gentle, beginner-friendly yoga and breathing sessions
Encouraging reminders that fit her emotional needs
A friendly community of mothers sharing similar experiences
Gentle, beginner-friendly yoga and breathing sessions
Encouraging reminders that fit her emotional needs
A friendly community of mothers sharing similar experiences
Jenna King,
28
Mumbai
5 months postpartum
Jenna King,
28
Mumbai
5 months postpartum
Jenna King,
28
Mumbai
5 months postpartum
Motivation
Motivation
Transition from postpartum recovery to active fitness
Improve posture and flexibility after C-section
Balance freelance work, baby care, and self-care
Transition from postpartum recovery to active fitness
Improve posture and flexibility after C-section
Balance freelance work, baby care, and self-care
Pain points
Pain points
Fear of injury due to lack of professional postpartum guidance
Hard to stay consistent without external motivation
Feels disconnected from her pre-pregnancy fitness identity
Fear of injury due to lack of professional postpartum guidance
Hard to stay consistent without external motivation
Feels disconnected from her pre-pregnancy fitness identity
Expectations
Expectations
Structured programs that adapt to her progress
Safe guidance for post-C-section workouts
A motivating environment with community accountability
Structured programs that adapt to her progress
Safe guidance for post-C-section workouts
A motivating environment with community accountability
Priya Sharma,
33
Bengaluru
3 months postpartum
Priya Sharma,
33
Bengaluru
3 months postpartum
Priya Sharma,
33
Bengaluru
3 months postpartum
Motivation
Motivation
Rebuild strength and flexibility after delivery
Feel confident in her body again
Maintain a sense of routine and control during early motherhood
Rebuild strength and flexibility after delivery
Feel confident in her body again
Maintain a sense of routine and control during early motherhood
Pain points
Pain points
Fatigue and back pain from long feeding hours
Confusion about which exercises are safe postpartum
Struggles to find uninterrupted time with a newborn at home
Fatigue and back pain from long feeding hours
Confusion about which exercises are safe postpartum
Struggles to find uninterrupted time with a newborn at home
Expectations
Expectations
Short, effective workouts she can do between baby naps
Clear guidance from experts for safe postpartum recovery
Visible progress tracking to stay motivated
Short, effective workouts she can do between baby naps
Clear guidance from experts for safe postpartum recovery
Visible progress tracking to stay motivated
When I...
When I...
When I...
When I...
When I...
When I...
I want to...
I want to...
I want to...
...have just had a baby and feel physically weak,
...have just had a baby and feel physically weak,
...have just had a baby and feel physically weak,
...start gentle movement safely,
...start gentle movement safely,
...start gentle movement safely,
..regain my strength and confidence.
..regain my strength and confidence.
..regain my strength and confidence.
...have only 15 minutes during nap time,
...have only 15 minutes during nap time,
...have only 15 minutes during nap time,
...access quick, effective routines,
...access quick, effective routines,
...access quick, effective routines,
..feel productive without overwhelming myself.
..feel productive without overwhelming myself.
..feel productive without overwhelming myself.
...feel isolated or unsure,
...feel isolated or unsure,
...feel isolated or unsure,
...talk to other moms like me,
...talk to other moms like me,
...talk to other moms like me,
..stay motivated and feel supported.
..stay motivated and feel supported.
..stay motivated and feel supported.
Colour codes and typography
Colour codes and typography
Colour codes and typography
#FFFFFF
#FFFFFF
#FFFFFF
#9A9696
#9A9696
#9A9696
#6750A4
#6750A4
#6750A4
#8DA899
#8DA899
#8DA899
#54655C
#54655C
#54655C
#495F5A
#495F5A
#495F5A
Roboto
Roboto
Roboto
Kokoro
Kokoro
Kokoro
Plus Jakarta Sans
Plus Jakarta Sans
Plus Jakarta Sans
aaaaa
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40+ wireframes
40+ wireframes
40+ wireframes
“Surround yourself with only people who are going to lift you higher.”
“Surround yourself with only people who are going to lift you higher.”
“Surround yourself with only people who are going to lift you higher.”
Oprah Winfrey
Oprah Winfrey
Oprah Winfrey
Project type
Project type
Project type
Personal UX case study — mobile wellness app
Personal UX case study — mobile wellness app
Personal UX case study — mobile wellness app
Role
Role
Role
UX Research, Interaction Design, Visual Design
UX Research, Interaction Design, Visual Design
UX Research, Interaction Design, Visual Design